How do you offer smart counsel to an ego-driven individual who believes he or she has all the answers? Is there a methodology to finding solutions for managing the reputation a high-profile individual, rather than an organization? Which strategies have been proven to work?

If you face this fascinating - but frustrating - challenge, this practice guide is for you. A valuable insight into a unique public relations practice area, this guide offers practical advice and clever examples into what it takes to manage the reputation of a controversial entrepreneur.

The guide begins begins with smart advice, clearly gained from experience, on client relations skills when working with a controversial entrepreneur. Covering such items as how to bond with a controversial entrepreneur, on getting fired, and why were you hired, the guide provides the groundwork for understanding the unique nature of this public relations challenge. This practice guide then leads the reader through a clear methodology, supported by war stories and examples, on finding solutions and adding value.

Little has been previously researched and written about this unique area. The practice guide Managing the Reputation of a Controversial Entrepreneur essentially writes the book on this public relations challenge. The guide is a must read for anyone working with a controversial entrepreneur or who has an interest in managing reputation and crises.

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