D O W N L O A D   P R   R E S O U R C E S The following files are available for download The Smithson Report: Removing Issues Management From Its Strait-Jacket When it comes to issues management, corporate public relations is working in a strait-jacket The CEO's PR Shopping Guide: Pity the poor CEO. She thinks her company needs "some PR help." How does she choose who to hire? An agency? Guidelines for Media Relations in a Crisis: What to remember when a crisis strikes. The "ten commandments" of crisis communication. Winning New Business In High Technology: Want to know what the secret is to promoting high-tech firms? Evaluating Your Organization's Strategic Communication Planning and Implementation Process: Meaningful Management Tool or Smoke and Mirrors? How effective is your organization's strategic communication planning process? Building Brand Value Through Intellectual Asset Management Intellectual assets - patents, trademarks, copyrights and know-how - are big news. Find out why it's becoming a strategic and lucrativebusiness practice. Ten Things We’ve Learned About Employee Communication in a Unionized Environment: Immediately define the issues, and weave that definition into  everything you communicate. If you allow the union to define what  the issues are in a dispute, you always lose.. Ten Things PR People Should Understand About the Internet and their Professional Practice: Confused about what the Internet means for your public relations  practice? You’re not alone.. Defending Yourself from an Attack from Cyberspace: How to anticipate, and defend yourself from, attacks on the Internet.. Uses And Abuses Of The Internet: A Trend Analysis For Public Relations Practitioners: No major new technology comes without a cost or risks and the Internet – the linkage of computing power to global  telecommunication – is no different. There’s no shortage of people  who see it as a threat to privacy and simply another way for  capitalism to enrich itself.. How to Use the Internet for PR Research: Want to learn how to use the Internet as a virtual research department? This practical guide provides a quick alternative to .. How to Use the Internet for Public Relations: A Primer for Public Relations Professionals new to cyberspace..
© 2002 Cascadia Business Strategies