T A B L E O F C O N T E N T S
How
To Write A Strategic Communciation Plan
Chapter
1 - Introduction To Strategic Communication Planning
Chapter 2 - Understand The Client's Business Objectives
What is your client really trying to accomlish in a business sense?
Business objectives
Chapter 3 - Situation Analysis
Chapter 4 - Set Communication
Objectives
Chapter 5 - Communication
Strategy
Chapter 6 - Action
Plan
Chapter 7 - Budget
Hourly rates and estimated execution time
Out of pocket
expenses
Other charges
Taxes
Markups and commissions
Allowances
for account administration, report writing
Variances in estimates
Success
fees, contingency fees and other conundrums
Chapter
8 - Evaluation
 Chapter
9 - Parting Thoughts
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to the PR Tool Kit
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