T A B L E O F C O N T E N T S
How
To Provide Public Relations Counsel To Controversial Entrepreneurs
Chapter 1 - How Entrepreneurs Are Different
Male vs. female
War stories
Owners versus persidents
The nature of the beast
Ego
Charisma
How he views others
How he runs his business
Deal-making
Chapter 2 - Managing Your Releationship
Bonding with the entrepreneur
Why were you hired?
Getting fired
Chapter 3 - Developing
A Strategy
Rehabilitating a personal reputation
Define
the problem
Agree on achievable goals
Establish
a strategic approach
How is rehabilitation done?
Mea Culpa
Spirited
defence
New start
Good works
Media
management
Develop a program
Execute the program
Chapter
4 - Parting Thoughts
Back to the PR Tool Kit
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