Our threeGuides to Professional Practice are a unique resource for public relations practitioners. Guided by our credo, the best public relations consulting ideas proven in practice, the Guides provide proven suggestions and methods for:

• Raising the level of your practice
• Improving your profits
• Strengthening your client relationships
• Developing new business with new services.

How to Use the Internet for Public Relations

Want to learn how to use the Internet as a virtual research department? This practical guide provides a quick alternative to spending hundreds of hours of your time plumbing the obscure depths of this vast electronic world. You’ll be astonished at what you can learn on the Internet that’s relevant to your business; you’ll be even more astonished at how easy this guide makes finding that information, even if you’re not a computer whiz. Packed with easy examples of how to solve dozens of specific information needs..

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The Impossible Client: A Brutally Frank Guide On How To Provide Public Relations Counsel To A Controversial Entrepreneur

If you haven’t provided public relations counsel to a high-profile controversial entrepreneur, you haven’t experienced one of the truly wild rides available to PR practitioners. In this absolutely frank, funny and no-holds-barred narrative based on experience, John Barr explains how entrepreneurs are different than corporations.  He shows how to build a relationship with these sometimes-volatile individuals and how to create a strategy that will extricate them from the conflicts they are so frequently involved in! This is a book that cried out to be written.

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How To Write A Strategic Communication Plan That Works

In order to become business advisors to senior management, public relations people need to start thinking strategically. Veteran management advisor John Barr provides the perfect guide: in his long career he has helped executives face challenges from nuclear waste disposal to contaminated food recalls to angry investors. His comprehensive guide includes a lifetime of experiences.  It’s a step-by-step template, with helpful examples to guide the reader through every part of the process. Novice and intermediate public relations people won’t find a more helpful, clear or compulsively readable text than this classic.

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How To "Crisis-Proof" Your Organization In 2002 And Beyond

Most large corporations, having learned the lessons of Tylenol, Bhopal and Perrier, now have in place some sort of crisis preparedness plan. However, even many large corporations haven’t properly thought through a comprehensive approach to managing crisis communications, and better yet, to testing their preparedness. (And many small to medium sized companies don’t have a plan of any kind). This Practice Guide addresses both needs. John J. Barr has managed major crises in many companies and has helped many others create and test crisis plans. This Guide offers detailed templates for both, together with “war stories” that bridge the gap between theory and practice!

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